Sometimes it’s difficult for your client to visualise your ideas but a visual (picture) can help win those all important jobs. I’ve been using using Canva for about 18 months now. I started off with the basic free subscription which was great but limited. I needed it to do more so took the plunge and subscribed at a cost of £10.99 per month.
Site Visits – Whenever possible I always think it’s a good idea to do a site visit to a new venue as this can iron out any problems on the day in question and this is where Canva can really help. Prior to the site visit I have spend time corresponding with the client and listening to their requests. A visual of what I can offer them has been sent so when at the venue for a meeting I take a picture of the area in question and drop it behind the visual and resend to the client.
Sometimes a site visit is not possible and not everything goes as planned but when it turns out better than expected.
Should you charge for a visual? – I charge for a site visit but as of yet I have not actually charged for a visual. I tend to build this into the site visit costs but on a recent request I had to produce 3 visuals for a very simple installation for Black History Month
Did I win the order, Nope!. Once the visuals were supplied conversation with the client ended. I adjusted the installation to come in on budget and simplified each design.
I suppose someone got the order but it was not me
I never look at supplying a visual as a waist of time. The more I use it the quicker I get and the more I understand Canva. You have to take the rough with the smooth.
As I stated earlier a site visit can iron out any problems with the installation on the day. A visual is a guide line for your client as to what you want to achieve for them.
Is Canva worth it? – YES, most defiantly and it’s fun to use. I see it as an asset to my business and as we all know a picture says a 1000 words.